Forum Thread

sports drinks - mainly marketing bunk

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  • David Hilbert
    2012-07-30 09:47:17 AM
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    "the body has a perfectly good homeostatic mechanism for detecting and responding to dehydration -thirst"

    "Over the past 40 years humans have been misled, mainly by the marketing departments of companies selling sports drinks, to believe that they need to drink to stay 'ahead of thirst' to be optimally hydrated."

    "Over-hydration presents a far greater risk of serious complications, and even death, than dehydration".

    http://www.motherjones.com/blue-marble/2012/07/do-sports-drinks-really-work
  • Schmidt
    2012-07-30 02:35:57 PM
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    Thanks David...

    I have never cared that much for Gatorade or similar products.  Water is still the best thirst quencher.

    Marketing is a big money maker even when a company has an inferior product.  I wonder as well about all those pharmaceutical ads..."ask your doctor."
  • fenway
    2012-07-30 05:27:40 PM
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    For most of us, water is just as good.

    For elite athletes, competing at a high level, they do make a difference.

    "Marketing is a big money maker"

    Correct, and it's always been that way, and isn't going to change any time soon.
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