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Frank Luntz talking points

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    Most people are unfamiliar with Frank Luntz, but if I threw out the terms "death tax" or "government takeover of your health care" those are Frank Luntz talking points.  Luntz is a pollster and consultant for Fox News, but he is more commonly known as the Republican Party word smither.

    At the recent Republican Governors' Association meeting in Florida, Frank Luntz prepped the governors on what words and expressions to use to make the Republican positions appear more favorable.

    Instead of capitalism use "economic freedom" or "free market."

    Instead of saying government taxes the rich, say "government takes from the rich."

    Refer to the middle class as "hardworking taxpayers."

    It's not jobs...it's "careers."

    Government spending becomes "government waste."

    Republicans don't compromise...they "cooperate."

    And when hearing out a OWS protester, the three magic words are, "I get it."

    You now get the idea.  Republicans are masters at coining terms to either convey a more positive or negative meaning, whatever the case may be.  So when it appears that all Fox News pundits as well as Republican politicians all of a sudden seem to adopt some new words or expressions all at the same time, you are right.  And it is most likely Frank Luntz doing the coaching.

    "80 percent of our life is emotion, and only 20 percent is intellect. I am much more interested in how you feel than how you think." -- Frank Luntz
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    So Herman Cain has suspended his campaign for the Republican nomination.  Why not say quit because that's what it is?  He's quitting. Suspend means a temporary halt to campaigning.  Oh yeah, I forgot, Herman Cain never quits...just suspends. He must have been talking to Frank Luntz.