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There are only 15 days left until the 2020 presidential election on Nov. 3 and, with Democratic candidate Joe Biden ahead in multiple national polls by up to 10 percentage points, the swing states are literally up for grabs. New this year: a Democratic frontrunner whose political power moves involve widespread television campaign ads in the most unlikely places.
“What Biden’s campaign is doing is pretty unique,” said John Link, vice president of Advertising Analytics. “They have been able to run a fully funded campaign in a broad array of swing states, while also expanding to national buys allowing them to expand their reach without sacrificing attention to key states and potentially saving money.”
The Trump campaign is looking to harness the energy from their social media networks to, well, trump Biden. Ad Analytics reported that Trump is currently ahead in the digital advertising war by $174 million to Biden’s $141 million.
Biden’s campaign has some money to burn and they are about to use it. The campaign announced Thursday that they had raised $432 million with just 20 days to spend it – so there’s no telling where a Biden ad might pop up next. Take for instance where viewers have already seen them – spanning 32 networks ranging from Fox to Animal Planet to the DIY network and History Channel.