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Mike Bloomberg released his highly anticipated Super Bowl ad and instead of trolling Donald or touting his economic record as New York City Mayor he is airing a heartbreaking 60-second ad about the travesty of gun violence and his record of taking on the gun lobby.
The ad tells the story of George Kemp Jr., a twenty year old with aspirations to play in the NFL who was shot and killed in 2013, through the eyes of his mother Calandrian Simpson Kemp. She spent the first 30-seconds of the ad telling George's story before pivoting to advocating for Bloomberg's Presidential run, saying that she "know[s] Mike is not afraid of the gun lobby. They’re scared of him, and they should be.”
Bloomberg's decision to take such a highly controversial issue head on during the most watched event in the country is bold, to say the least, but I think the pro's far outweigh the con's for him from a purely political perspective. Gun control is consistently ranked as the most bipartisan issue in the United States, with 60% of Americans calling for the government to enact new gun control laws.
It'll be interesting to see if the ad has any effect on his chances in the 2020 Presidential race. Recent polls show Bloomberg catapulting into fourth place behind Sanders, Biden and Warren. And that's before 100 million people tune in to the big game on Sunday.