Here is what Trump fully exploits whether or not he consciously applies it:
Facts and the truth are restrictive, they tie the hands of the Truth Teller. Lies are on the other hand, provide for endless possibilities. Honest people are bound by facts, the truth, rules, laws, and ethics. Dishonest people, are free to do what they want, which often includes the control and manipulation of honest people who will not cross boundary lines that dishonest people completely ignore.
Trump: "Laws are for losers"