Howard Schultz just announced that he is thinking about running for president as an independent. My advice to him would be "DON'T DO IT!"
Schultz is a great guy, and a great businessman, but his candidacy would not do any of us any good.
In 1992, Ross Perot ran as an independent, and captured 18.97% of the popular vote, the highest independent percentage registered since Teddy ran on the Bull Moose ticket. In the 1992 race, Clinton got 43% of the vote, Bush 41 got 37.4%, and Perot got 18.97. The Clinton campaign estimates that the Perot candidacy cost them 7% points.
Ever since then, all the presidential races have been very close, and a swing of 7% would have changed the outcome of ALL of them.
In 2000, George W. got 47.9% of the vote, but squeaked out an electoral college victory by ONE POINT. Roughly 500 votes in Florida cost Gore the presidency, and a later count by independent sources found that Bush has actually LOST the popular vote in Florida.
In 2004, Bush got 50.7 % of the vote.
In 2008, Obama got 52.9% of the vote, but a healthy 365 electoral votes.
In 2012, Obama captured 51.5% of the vote, and his electoral votes dropped to 332
In 2016, Trump got 46.1% of the vote (a difference of 3,000,000 voters) but managed to get 304 electoral votes due to the dirty tricks used by his campaign and the Russians.
Success in business does not necessarily transfer to success in politics.
Abe Lincoln is considered to be our greatest president, but he was a lousy businessman.
Warren Harding was a successful businessman (he saved the Marion Star, a failing Ohio newspaper) but was one of our worst presidents.
George W. Bush was a moderately successful businessman, due to some of his connections, but a poor president.
Obama has NO business experience at all, but is one of our best presidents.
Trump is a terrible businessman, and a terrible president.
Schultz might actually be an asset in government someplace, possibly in a cabinet position, but I'd prefer that he did not run as president.
Here is a link to Howard Schultz's books: