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In September, Colorado store owner Steve Martin announced that he was going to stop selling Nike gear in his store in order to protest Colin Kaepernick:
https://abc13.com/business/store-owner-to-stop-selling-nike-over-colin-kaepernick-ad/4160888/
Karma is a funny thing.
Yesterday, Mr. Martin announced that he was closing his Colorado Springs store, Prime Times Sports, after 20 years in business, because he could no longer afford the rent. Somehow, I have a feeling that Schmidt won't be sending him a sympathy card.
https://ftw.usatoday.com/2019/02/colorado-sports-store-nike-close-kaepernick
“Being a sports store without Nike is kind of like being a milk store without milk or a gas station without gas. How do you do it? They have a monopoly on jerseys,” said Martin.
Martin says he’s the only full service, licensed fan shop between Castle Rock and the New Mexico border. Despite having all 32 NFL team’s apparel in his store, he doesn’t have any current players’ jerseys–because of his decision to drop all Nike apparel.
Martin came to the realization that Kaepernick and Marshall have a lot of supporters who can shop elsewhere.
“As much as I hate to admit this, perhaps there are more Brandon Marshall and Colin Kaepernick supporters out there than I realized,” said Martin.