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The establishment didn't like 2016. Two anti-establishment candidates did far better than was in the script, and one of them is President.
A major problem is that, where the spectrum of acceptable opinion was once defined by a relatively small number of well behaved media outlets, located here in the USA, these days there are too many off-narrative voices on the internet. People get their opinions not only from international journals and networks that include Chinese, Russian and Saudi controlled sources, but even from youtubers for heaven's sakes. And there is currently no efficient way to marginalize and discredit such a wide scattering of content creators. It is not only making elections unpredictable, it is causing increasing polarization, division and social unrest.
Some steps, however, have already been taken. Awareness of fake news is up, even if certain people have hijacked the term for their own purposes. Journalists working for nations the US regards as adversarial have been forced to register as foreign agents. Youtube has helpfully started labeling content from state sponsored outlets. It has also demonetized those making political videos, unless the videos come from Youtube-approved sources, thus stopping ordinary people from making money by questioning official messaging. Youtube has also kindly reconfigured its algorithms so that acceptable opinion makers like CNN and FOX appear first in searches, and so that its autoplay and recommend features more often redirect users to the official truth.
The next natural step is to log the various opinion leaders in a register, trace the influence networks behind them, and identify the hubs. Don't worry, conspiracy theorists, it isn't for anything drastic! There won't be any arrests in the USA just for having the wrong opinion. The idea will merely be to infiltrate and disrupt these networks, turn them against themselves, associate them with racists and extremists and otherwise discredit them. It might be a little unfair at times (most of the time, to be honest) but social control will be re-achieved without putting dissidents in prison.
Don't worry if you have a conventional opinion. Your opinion will still fall within the ambit of permissible discourse. The Democratic arm of the establishment will ensure that those with mainstream Democrat opinions will be okay, and the Republican arm of the establishment will do the same for mainstream Republican opinion makers.
It's the other opinions that should, if the program works, be increasingly relegated to the fringes and beyond. Crazy-haired iconoclasts like Donald Trump, Al Sharpton and Bernie Sanders, and dissident gnomes like Dennis Kusinich and Ron Paul will once again have no genuine shot at getting within shouting distance of the Oval Office. They can be prudently returned to muttering from the far end of the debate stage and being ridiculed by the pundits, and the people who support them can once again be safely dismissed as extremist kooks.