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How data mining helped elect Trump

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  • Liberal Democrat
    Democrat
    Colorado Springs, CO
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    Motherboard, January 28, 2017: The Data that Turned the World Upside Down

    This article in Motherboard was a wake up call for me. And it helps explain the scientific basis behind Trump's apparent Tweets that we so love to scorn. It has to do with the most sophisticated data mining tools ever developed by a private company called Cambridge Analytica. The database of profiles of millions of Americans that they have developed is based on several sources with Facebook likes being just one source. Every time you click on a Facebook story with a "like" it becomes a part of your preference profile that is mined by companies to categorize your political and social profile, that is then used to target you specifically in political ads. One has to marvel at the level of sophistication that Cambridge Analytica has used to not only mine the data but also then use the data to influence your vote with targeted ads.

    Trump used Cambridge Analytica in a big way during the latter months of his campaign when the tide seemed to turn more in his favor. What is also scary is that Steve Bannon is a board member of Cambridge Analytica.

    Read the article. It scares the shit out of me.

  • Independent
    Ft.myers, FL
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    Yes, it scares the shit out of me as well!! Especially if an Steve Bannon is involved. When is the DNC waking up for all this danger?
  • Center Left
    Independent
    Central, FL
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    Exactly ! Wow. Very interesting stuff.
  • Strongly Liberal Democrat
    Democrat
    Pensacola, FL
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    None of this is a surprise sneak attack. It has been building over years of denial of working class problems. Quit looking for excuses why Trump won. He won with the promise of lots of good paying jobs and "make America Great Again". What did Obama care do for people who couldn't afford insurance? He said okay, you don't have to have insurance. Trump has already set the stage to Kill Obamacare. He said "Insurance for Everybody". Doesn't make any difference it will never happen with republicans, he identified the shortcoming and called it out. Doesn't make any difference that pre existing conditions is not a disqualifier when income is a disqualifier. Quit denying the problems of the working class and fix the economy to be fair for the working class and Trumps will be defeated.
  • Strongly Liberal Democrat
    Democrat
    Pensacola, FL
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    Something amazing is that so many apps request access to a lot of your personal information. Contacts is one that so many people give up for free apps.