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The mainstream media represents various businesses whose sole reason for existence is to make a profit. So their programming is largely based on viewer ratings. High viewer ratings get other businesses to insert their commercials into the programming.
America's infatuation with Donald Trump is the reason that MSNBC, for example, covered every Trump event ad infinitum. Neither Hillary nor Bernie got anywhere near the coverage that Trump has gotten and continues to get. Trump coverage gets high ratings because Trump says outrageous things and viewers tune in. He's a master at that.
To be fair, I listened to several of Bernie's speeches on MSNBC...and they were all exactly the same. I could recite his speeches word for word after a while. I lost interest and so did the mainstream media. Every Bernie rally was a carbon copy of other Bernie rallies, with slight adjustments depending on the issues. For example, he got great coverage when he said Hillary Clinton was unqualified to be president. That's the kind of stuff the MSM likes. Be controversial and outrageous...not just boring.
A final point. I doubt that the social media driven young people supporting Bernie spent much time watching MSNBC or CNN. They were more into their social networking bubbles. That's too bad. Bernie's supporters didn't drive viewer ratings up so Bernie didn't get the coverage he would like. That's the way it works. Of course you know that.
In Russia, Putin gets 100 percent coverage. Should we envy Putin?