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'Like a Girl' Super Bowl Commercial Tackles Gender Stereotypes Head On

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  • Strongly Liberal Democrat
    Democrat
    Portland, OR
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    Super Bowl 49 had its fair share of good and bad commercials, but one that really stuck out for me was from a brand that I will never have to use. I'm talking about the 'Always' feminine products commercial that tackled head on the idea that girls are inferior to boys. The minute long ad, which I will post below, discusses how girls self esteem plummets during puberty and challenges us to help change that. It ended by encouraging us to turn 'like a girl' into a positive instead of a negative.

    This is a strong ad and one that shouldn't be laughed off. Our society has labeled girls and women as inferior to men for far too long and it is a generational issue that needs to be addressed head on. From making fun of girls for being in sports to shutting them out of the Senate swimming pool because certain male Senators liked to swim naked, men have made the rules and set the agenda for how women are viewed in this country. Some things are subtle while others are overt, but it all comes down to a pervasive view that men are better than women and women need to be put in their place.

    Some might laugh at this suggestion, but the statistics backing up this claim are overwhelming. Women are still woefully underrepresented in local, state, and federal governments; are paid much less than their male counterparts; and are almost entirely shut out of positions of power, making up only 26 of the Fortune 500 CEO's. All the while women make up 51 percent of American society.

    Don't get me wrong--we have seen women make amazing strides compared to the days of when they were shut out of the voting process and relegated to being either a housewife or a secretary. That doesn't mean that we can pat ourselves on the back for a job well done though. Women still have a long way to go and it starts with how we as a society treat them when they are young. Maybe it's time to listen to 'Always' and turn Like a Girl into a positive slogan.

  • Liberal
    Other Party
    Llos Angeles, CA
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    Women always have some type of emotional issue plummeting somthing or another. It's always about them. I tell my wife all the time...You think you know stress" That ain't stress...that's selfishness.
    Whenever I have a problem.....I handle it,,,,regardless if it plummets my self esteem. Self esteem doesn't pay the bills. Identify your issue and fix it.
    Theres always some emotional trauma attached to them.

    Funny as hell....sometimes I tell my wife..."you don't have a money problem..you have a spending problem"... Don't cry or get emotional....you were smiling when they ran the credit card...now pay for it.
    Also, she say's "woman are different, we need each other for support".....NOPE. you choose each other. Needs are FOOD, SHELTER and CLOTHING. Everything other than that is a WANT.
    I want a lot of things as well....I want you to shut the hell up (joking)

    I'M JUST HAVING A LITTLE FUN...Sorry Jared. i saw the opportunity to work on my stand-up routine.
  • Center Left
    Independent
    Central, FL
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    jared,
    I watched the whole game and all of the commercials. This one left a mark. I thought it was a cut above the rest. A great message and hopefully a step towards gender equity. I have a daughter and 2 sons, and I realize that all children have their highs and lows. FOR ANYONE WHO DID NOT SEE THIS PREVIOUSLY, I STRONGLY SUGGEST WATCHING IT AND PAYING ATTENTION !!!!!!!
    I would have liked it if they would have shown Monet Davis (The very successful pitcher from this years little league world series) she showed throwing like a girl can be a sign of strength.
  • Strongly Liberal Democrat
    Democrat
    Portland, OR
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    Tony Johnson Wrote: jared,
    I watched the whole game and all of the commercials. This one left a mark. I thought it was a cut above the rest. A great message and hopefully a step towards gender equity. I have a daughter and 2 sons, and I realize that all children have their highs and lows. FOR ANYONE WHO DID NOT SEE THIS PREVIOUSLY, I STRONGLY SUGGEST WATCHING IT AND PAYING ATTENTION !!!!!!!
    I agree Tony. I think that we are finally seeing a bend in the curve, but there is still a long way to go.

    Tony Johnson Wrote: I would have liked it if they would have shown Monet Davis (The very successful pitcher from this years little league world series) she showed throwing like a girl can be a sign of strength.

    That would have been nice to see, as well. Maybe they tried to get her and couldn't or wouldn't do it. There are tons of girls and young women out there who could have done the commercial. This is something I'm pretty passionate about, so it was nice to see such a high profile commercial done about it.