Are Super Bowl Commercials Worth The Money? It Depends on Who You Ask
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The Super Bowl is just around the corner and with it comes the annual deluge of commercials vying for your attention and money. Depending on how you look at things, it's either consumerism at its finest or everything that is wrong in this country served on a petri dish for everyone to see. I can see both sides of the argument, but tend to watch the commercials for what they are--entertainment. I typically enjoy watching the commercials because my favorite team hasn't won the Super Bowl since shortly after I was born and was thoroughly romped the last time they happened to make it to the big game. I'm also able to separate my enjoyment of a commercial and my decision to buy a certain good. I might love the new BMW commercial, but I'm not going to go out and buy a brand new BMW because of it. I also can't stand the taste of cheap beer, but I usually enjoy the cheap beer commercials. It'd be great to see my favorite craft beer made out here in the beautiful Pacific Northwest air a commercial on Super Bowl Sunday, but that is a dream that will likely never come to fruition. How commercials have become a 'thing' for the Super Bowl is something that confounds me, but I don't think they are necessarily a negative thing. The thing I'm more baffled about is why the Halftime Show is an hour long. We are used to seeing commercials all day, every day, but I don't tune into a football game to watch a musical artist put on a full blown concert. So what are you looking forward to more? The big game or the big game commercials?
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Other Party
Llos Angeles, CA
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Keith Olbermann said He's not watching the game. 132 million won't watch the game 46 million will watch for the commercials 29.4 million will watch to "Chill with friends" 22 million "Katycats" will watch only to see the halftime show - Katy Perry Total 229,400,000 Don't Care 72 1/2 percent of Americans. =================== In percentages of Most Important - of those who will "watch" the game 47% The game 25% The commercials 16% Getting together with friends 12% The Halftime show
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Other Party
Llos Angeles, CA
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Ah yes, the superbowl:
I may turn on the game and watch while I read. I really should. It's a once a year thing (and for me, so far, would be a once in a lifetime thing !!)
And it's really such an integral part of America -- watching wife-battering, ball-deflating, steroid-overinflated, overpaid men destroying each other's brains ever more while attempting to conquer a few yards at a time -- and resulting in the winner not even able to take hostage one of the cheer leaders and the whole bunch have to get the hell out of the arena without even a ripped out seat or ripped off $10 hotdog concession for "spoils". What a waste of archetypal/territorial primate-proliferation prancing around. But more people watch the Superbowl than all the other sports' culminations put together -- I think I've read.
And of that mass of the populace, almost everyone I know is, including at least three of my kids who are almost sports fanatics (beyond fans).
So they compensate for my essential disinterest in symbolic (and confoundingly complex statistical) victories of sports, including football (softball??).
Go PATS. (hey, I'm from Mass. I'm root for all the local teams -- whatever they are . . . . . . )
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