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Are Super Bowl Commercials Worth The Money? It Depends on Who You Ask

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  • Strongly Liberal Democrat
    Democrat
    Portland, OR
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    The Super Bowl is just around the corner and with it comes the annual deluge of commercials vying for your attention and money. Depending on how you look at things, it's either consumerism at its finest or everything that is wrong in this country served on a petri dish for everyone to see. I can see both sides of the argument, but tend to watch the commercials for what they are--entertainment.

    I typically enjoy watching the commercials because my favorite team hasn't won the Super Bowl since shortly after I was born and was thoroughly romped the last time they happened to make it to the big game. I'm also able to separate my enjoyment of a commercial and my decision to buy a certain good. I might love the new BMW commercial, but I'm not going to go out and buy a brand new BMW because of it. I also can't stand the taste of cheap beer, but I usually enjoy the cheap beer commercials. It'd be great to see my favorite craft beer made out here in the beautiful Pacific Northwest air a commercial on Super Bowl Sunday, but that is a dream that will likely never come to fruition.

    How commercials have become a 'thing' for the Super Bowl is something that confounds me, but I don't think they are necessarily a negative thing. The thing I'm more baffled about is why the Halftime Show is an hour long. We are used to seeing commercials all day, every day, but I don't tune into a football game to watch a musical artist put on a full blown concert.

    So what are you looking forward to more? The big game or the big game commercials?
  • Liberal
    Other Party
    Llos Angeles, CA
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    Jared, I have mixed emotions on this topic....Have you seen the Carls Jr model? I'll miss 10 superbowls for a crack at that. She's like that.
  • Center Left
    Independent
    Central, FL
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    Well as always....... it's all about money. Super bowl commercials costs a lot of money but they also get huge numbers of viewers. I'm looking forward to the game. I'm hoping the non-cheating Seattle Seahawks will win. Checking out who makes the best commercials is always a good side show. To be honest, I'm hoping that Carls Jr (as mentioned above) has a few good commercials. Budweiser usually has popular commercials, Go Daddy .com as well.
  • Democrat
    Philadelphia, PA
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    Are they worth the price that these Corp. pay for the chance to been seen by one of the largest watched events on television, I don't know, but the price is as always dictated by demand, do the corp. profit margins go up because of the Ads or it is simply of a matter of PR., although I don't drink Bud, I love their Ads. and I don't know anyone ,who because of the Ads changed their brand to Bud. so I would imagine their Board of Directors might have a say if the price of the Ads were to become more expensive to the point of diminishing returns on the investment into the Ads.
  • Liberal
    Independent
    Durham, NH
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    I watch neither the game or the commercials and turn the channel whenever talk of this stupid game comes on. Unfortunately, it's on every station in Boston these days! I hope the Patriots lose! There are enough cheaters and bully's in the world without glorifying these low life's any more! Yes Dutch, as you can see, I'm feeling a lot better today thank you ;)
  • Center Left
    Independent
    Central, FL
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    Keith Olbermann said He's not watching the game.
    132 million won't watch the game
    46 million will watch for the commercials
    29.4 million will watch to "Chill with friends"
    22 million "Katycats" will watch only to see the halftime show - Katy Perry
    Total 229,400,000 Don't Care 72 1/2 percent of Americans.
    =================== In percentages of Most Important - of those who will "watch" the game
    47% The game
    25% The commercials
    16% Getting together with friends
    12% The Halftime show
  • Liberal
    Other Party
    Llos Angeles, CA
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    pgr Wrote: I watch neither the game or the commercials and turn the channel whenever talk of this stupid game comes on. Unfortunately, it's on every station in Boston these days! I hope the Patriots lose! There are enough cheaters and bully's in the world without glorifying these low life's any more! Yes Dutch, as you can see, I'm feeling a lot better today thank you ;)
    PGR

    You need to calm down before you have a heart attack. Jesus spoke to me last night and asked if I could help you by sending you to Branson Missouri.
    Everyone knows Branson Missouri is gods favorite place here. He has requested a sit -down.....you need to find my lord and savior before it's too late. Time is short.....the rapture is near.
  • Liberal
    Independent
    Durham, NH
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    I've been raptured to death recently so I have no fear of anything other than hearing about grown men wanting to throw pig skins around!

    Somehow, I suspect, Branson wouldn't be my first choice to get "raptured" in but, hey, one never knows - after all your gardner was conceived with heavenly sperm so I guess just about anything is possible with enough faith!
  • Independent
    Ft.myers, FL
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    L.A. Citizen Wrote:
    pgr Wrote: I watch neither the game or the commercials and turn the channel whenever talk of this stupid game comes on. Unfortunately, it's on every station in Boston these days! I hope the Patriots lose! There are enough cheaters and bully's in the world without glorifying these low life's any more! Yes Dutch, as you can see, I'm feeling a lot better today thank you ;)
    PGR

    You need to calm down before you have a heart attack. Jesus spoke to me last night and asked if I could help you by sending you to Branson Missouri.
    Everyone knows Branson Missouri is gods favorite place here. He has requested a sit -down.....you need to find my lord and savior before it's too late. Time is short.....the rapture is near.
    L.A. Both PGR and I are doomed anyway; so it makes no difference where we go; except PGR may want some "heat" where he lives; I would like some less allergies. Jesus's lost or helium filled bones won't save us; only the Kardashians can do that.
  • Center Left
    Independent
    Central, FL
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    The Super Bowl, number 49 is on is about 6 hours.
    My question is: The University of Phoenix........ which for years I've heard commercials where they advertise on line classes..... Alright that's fine. But in Scottsdale, AZ they have a huge newer stadium. At a time where a new stadium costs a Billion dollars.... sometimes (Dallas) slightly more. How in the world does this on line university afford such a huge piece of real estate ? Of course with the Arizona Cardinals being an automatic renter.....that helps. Just wondering how Univ. of Phoenix affords to spend a Billion on a facility sufficient to host a super bowl ?
  • Center Left
    Independent
    Denton, TX
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    With all the exposure of the the Super Bowl, the build up for the commercials, all the "Best of" lists, and all the people tuning into the Super Bowl just to be marketed to, I would have to say that companies get their money's worth.
  • Strongly Liberal Democrat
    Democrat
    Portland, OR
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    Zach F Wrote: With all the exposure of the the Super Bowl, the build up for the commercials, all the "Best of" lists, and all the people tuning into the Super Bowl just to be marketed to, I would have to say that companies get their money's worth.
    I can't disagree with that. The only thing I don't like is that the price is so outrageous that small companies can never get their voices heard. It gets kind of old watching the same companies advertise every year, so I'm looking forward to seeing a couple commercials from Skittles and other companies that are advertising for the first time in years.
  • Independent
    Massachusetts
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    Ah yes, the superbowl:
    I may turn on the game and watch while I read. I really should. It's a once a year thing (and for me, so far, would be a once in a lifetime thing !!)
    And it's really such an integral part of America -- watching wife-battering, ball-deflating, steroid-overinflated, overpaid men destroying each
    other's brains ever more while attempting to conquer a few yards at a time -- and resulting in the winner not even able to take hostage one of the cheer leaders
    and the whole bunch have to get the hell out of the arena without even a ripped out seat or ripped off $10 hotdog concession for "spoils".
    What a waste of archetypal/territorial primate-proliferation prancing around.
    But more people watch the Superbowl than all the other sports' culminations put together -- I think I've read.
    And of that mass of the populace, almost everyone I know is, including at least three of my kids who are almost sports fanatics (beyond fans).
    So they compensate for my essential disinterest in symbolic (and confoundingly complex statistical) victories of sports, including football (softball??).
    Go PATS. (hey, I'm from Mass. I'm root for all the local teams -- whatever they are . . . . . . )
  • Independent
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    Tony Johnson Wrote: The Super Bowl, number 49 is on is about 6 hours.
    My question is: The University of Phoenix........ which for years I've heard commercials where they advertise on line classes..... Alright that's fine. But in Scottsdale, AZ they have a huge newer stadium. At a time where a new stadium costs a Billion dollars.... sometimes (Dallas) slightly more. How in the world does this on line university afford such a huge piece of real estate ? Of course with the Arizona Cardinals being an automatic renter.....that helps. Just wondering how Univ. of Phoenix affords to spend a Billion on a facility sufficient to host a super bowl ?
    look into their revenue stream vs their graduation rate and job placement rate.

    u. of phoenix is a scam. that some graduate and get jobs in their field means nothing compared to the total picture.