Shivani notes an "Orwellian subtext pervasive throughout the book"...his dead certainty of the rightness of all his major decisions...his concern with presentation and propaganda principles: "address the public at the simplest possible level; repeat a few basic phrases until they become the truth; never show weakness and deal with opponents ruthlessly; direct popular anger toward subversives (those who don't grasp the struggle of good versus evil); connect with the people always at an emotional, not rational, level; reduce language to its basic syntax, fracture it, reorganize it in chaotic/fractal terms so it becomes immune to logical analysis; preempt opposition, value secrecy for its own sake, take aggrievement of the privileged to unprecedented levels." Read much more at the above link but don't bother buying the book....